La transformación de los espectadores en usuarios a través de Twitter

La transformación de los espectadores en usuarios a través de Twitter

12 Octubre 2008
Twitter puede convertirse en una especie de página personalizada de la audiencia en directo.
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Christian Grantham, de NashvilleIsTalking, ha ayudado a orquestar un hito en la difusión de noticias en televisión, cuando convenció a los productores ejecutivos de WKRN en Nashville para usar Twitter como una manera de interactuar con los televidentes en tiempo real.

La CNN puso en marcha una experiencia similar a través de la radio en la que ofrece a los ciudadanos interactuar con algunos de sus periodistas, en directo, a través de Twitter.

twitter-bird.jpgGrantham creó WKRN’s Twitter account y pidió a los espectadores de la zona de Nashville a través de Twitter que enviasen sus preguntas sobre la crisis financiera para que fuesen respondidas por el experto financiero Brock Kidd. Rápidamente consiguió varias preguntas excelentes.

Grantham ha publicado un blog comentando su experiencia, de la que destaca el potencial de Twitter de cara a integrarlo como una herramienta de participación en los medios tradicionales como la televisión.

Twitter puede convertirse en una especie de página personalizada de la audiencia en directo.

Por: PeriodismoCiudadano.com (Vía: newassignment.net)

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La verdad es que twitter

La verdad es que twitter sirve no sólo para que los usuarios puedan interactuar con el canal de televisión, sino que también entre ellos.

Yo soy usuario de twitter y he visto partidos de fútbol, películas, series de televisión y reality show comentando con mis contactos de twitter lo que es una experiencia francamente enriquecedora.

Saludos!!

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