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Nodo Turismo Copeval organizó seminario sobre turismo, vitivinicultura y gastronomía
Nodo Turismo Copeval organizó seminario sobre turismo, vitivinicultura y gastronomía
12 Julio 2009
Expositores nacionales y extranjeros entregaron directrices y orientaciones innovadoras que produzcan sinergia en las áreas. Por María Paz Lizama
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José Luís Álvarez Tartari, Director Regional de CORFO explicó que este seminario “buscó transferir experiencias que potencien el desarrollo que presenta nuestra región. Además de comercializar productos enoturístico en la cadena de turismo organizado de manera de incorporar en las empresas este concepto de venta y de esa forma acceder a nuevos mercados”.
Del mismo modo recordó que el Nodo Turismo Copeval, es cofinanciado por CORFO a través del fondo de Innovación a la Competitividad (FIC), el cual tiene como objetivo contribuir al desarrollo competitivo de las mipymes del sector en la región.
Durante el seminario se abordaron diversas temáticas entre las que destacó: sinergias entre turismo enogastronómico y otras actividades complementarias, productos y servicios de la industria turística organizada, experiencia enoturístico en el Valle de Colchagua además de una mesa de trabajo donde se dio un análisis del mercado turístico receptivo de larga distancia en la industria del turismo organizado, programación y servicios turísticos a través de operadores mayoristas de turismo receptivo.
El Servicio Nacional de Turismo (SERNATUR) región del Maule, gestionó la participación de dos profesionales del organismo en el seminario, los cuales cuentan con vasta experiencia en el rubro. De esta forma, Ricardo González explicó a los presentes la importancia del “Turismo de Intereses Especiales” y Gabriel Gutiérrez de la relevancia de la “Comercialización” de productos. Los expertos pertenecen a las áreas de Planificación y Promoción de SERNATUR Nacional, respectivamente.
El seminario contó con la asistencia del seremi de Economía, Boris Tapia, el director regional de CORFO, José Luis Álvarez, el director de la Agencia Regional de Desarrollo Productivo del Maule, Enrique Alul, representantes de SERNATUR además de un centenar de empresarios.
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